01
In the crypto industry, the biggest barrier to entry and retention is the 'Trust Gap.' Users are constantly worried about evolving threats like AI scams and phishing. We needed to shift the perception of the platform from just a trading tool to a secure educational partner. We launched a cross-platform series for X and Instagram called 'Security First'."
02
I was tasked with designing a high-volume, bi-weekly series ('Security First') that needed to translate complex threats—like phishing or 2FA logic—into 3-second visual stories. It had to be scalable across X and Instagram
03
My task was to design a high-volume, bi-weekly educational system that covered complex topics—like Proof of Reserves, AI threats, and Lazarus Lab expert tips. The challenge was to create a visual language that felt authoritative and secure, but also engaging and snackable for social media feeds where users have very short attention spans
Proving the visual 'Hook' and high-fidelity 3D assets were highly effective at capturing attention in a competitive feed.
A strong indicator of content quality. It proved that users didn't just see the ad, but they valued the educational clarity and the visual execution.
This was our key metric for 'Trust.' Users were comfortable sharing this information with their own networks.