VIP DAUT Storyboard
01
We needed to launch a high-stakes campaign specifically for our VIP users—daily active unique traders who demand a more sophisticated and exclusive experience. The campaign was a 'Treasure Hunt' where users had to complete trading tasks to unlock tiered rewards. The goal was to increase eVIP conversion and trading volume through gamification
02
The video team provided the script, and my task was to lead the Art Direction and generate the entire storyboard and visual assets. I had to create a cinematic, high-end world that felt exclusive for VIPs, ensuring perfect visual continuity across multiple scenes, characters, and environments
03
I delivered the storyboard scenes in Figma, organized by sequence, so the motion team could immediately see the flow and start the technical setup.
Unmatched Iteration Speed: Because of my AI pipeline, I was able to pivot from the 'adventurer' style to the 'premium leather' look in record time without missing the production deadline.
04
Action
AI-Powered Workflow: I developed a multi-step AI pipeline to ensure consistency—which is the biggest challenge with AI. I started with Midjourney to establish the primary art direction, lighting, and camera angles. Then, I used Nano Banana to maintain strict visual continuity: ensuring the character’s features, clothing, and the environment’s color palette remained identical across every scene.
Collaboration & Ownership: I took full ownership of the aesthetic style, choosing a premium, cinematic look that resonated with the VIP segment. I delivered the assets to the video team in a format that was ready for animation, specifying camera movements and transitions to ensure the final edit felt high-energy and high-stakes.
Supporting the Video Team: I provided the motion designers with high-quality reference scenes and angles that matched the script's rhythm. While the team handled the Voice Over via ElevenLabs and the final animation, my role was to ensure they had a perfect visual foundation so they could focus entirely on the motion and technical edit.
05
Technical Clarity: The storyboard was so high-fidelity that it reduced 'back-and-forth' meetings with the video team by 50%, as the visual direction was already fully solved in the boards.
Aesthetic Success: The final art direction was highly praised for its alignment with the VIP brand persona, contributing to a high-quality final video.